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Annoying Ad on the Bus

by Nicholas Barnard on November 4th, 2013

I’m a fan of public transportation. One of the reasons I moved to Seattle was because I didn’t want to deal with the money pit that an automobile is.

So I was a bit miffed when I saw this advertisement on the bus:

Photo of a transit ad that states: Move to a Better Seat. Get the car and credit you need. Car Hop. More than a car. A new direction. CarHop.com 206-258-8330 Seattle | Tacoma | Bremerton | Auburn | Everett

Realizing that just complaining on twitter and on my blog does little, I sent this complaint to King County Metro:

Hello,

Twice in the past two days I have seen ads for CarHop.com, which state “Move to a better Seat. Get the Car and Credit you need.”

This advertisement is against the King County Transit Advertising Policy. (Document code CON 1-1-1 (D-P) dated January 12, 2012.) This violates the stated goal and objective of maximizing ridership as it the intent of the advertisement is to convert Metro transit riders into car owners and drivers. Additionally, the advertisement contains Prohibited Advertising content as the ad is demeaning and disparaging of transit riders as it mocks their choice of transportation seat.

Thank you,
Nicholas Barnard

Please feel free to plagiarize this, and send in your own complaint to Metro.

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